Opportunity Snapshot

This position offers you the opportunity to showcase your leadership and organizational skills as you take on a marketing professional's dream challenge: we have 250,000 members already, but there are some 4.8 million Notaries Public in the US -- and we have no real competitors who can match our size. We are a marketing oriented organization and you will be able to make an impact in short order as you assess our current marketing and member services programs and recommend ways to make a good thing even better. You'll join a stable, progressive organization that has 51 years of success supporting Notaries with an entrepreneurial and forward-thinking approach.

You will lead a team of 13, building on their strengths and maximizing execution to grow revenues and membership. We'll also look to you to help ensure we are taking full advantage of Internet/new media marketing opportunities. To be a good fit for this opportunity you will have expertise in direct marketing, but just as important will be strong management skills, including the ability to lead effectively in a complex, matrix environment. Quick question for you - click here You also will need to be able to function at a variety of levels, from developing strategy to taking a hands-on approach in achieving goals. In addition to traditional direct marketing skills, you also will need experience with Internet marketing.

The National Notary Association (NNA) is the nationally and internationally recognized professional association for America's Notaries Public, and the authority and thought leader for the profession. Our high-demand professional programs, services, model legislation, and technology initiatives help Notaries advance their careers and serve the American public with the highest level of professionalism and ethics. We are committed to our members as well as to our 165 employees, always striving to provide our people with growth and development opportunities.

What Else You'll Bring to the Table

In addition to the qualifications detailed above, you'll need:

• A bachelor's degree in Marketing, Business or related field; a master's is preferred.
• Ten or more years of management and marketing experience.
• Solid management skills and expertise in managing human capital, including a proven ability to:
  • Organize effectively, focus on priorities and manage productivity.
  • Demonstrate a sense of urgency, focus and accountability.
  • Communicate clearly and effectively regarding priorities, expectations, successes and failures.
  • Offer solutions.
  • Remain willing to "roll up your sleeves" in order to gain the required depth of understanding of NNA members, products and services, and operations.
• Outstanding marketing skills, including:
  • Knowledge of direct marketing through traditional and new media channels.
  • An understanding of product development and management principles, including features, functionality, benefits, competitive analysis, and pricing strategy.
  • Expertise in incorporating new media and technology into effective Marketing programs.Quick question for you - click here
  • The ability to translate insights about membership segments into compelling product design, pricing and marketing messaging.
• The ability to flourish in a smaller organization and highly entrepreneurial environment.
• Experience managing organizational and/or structural change is a strong plus.

What's in It for You

High impact -- while our marketing and membership services programs are effective, we believe a strong leader can identify ways to optimize our execution and grow our top and bottom lines. Our unique model combines a mission-driven approach with an entrepreneurial flair, and the revenues you'll drive will help us to serve our members even better. In addition, as a member of our Executive Leadership Team, you will have input on NNA's overall direction.

The nation's leader -- none of our competitors even come close to NNA's size, scope, and influence. We offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, emerging technologies, and more.

Stability through evolution -- we've flourished for over 50 years because we are committed to staying ahead of the curve. Regardless of the economic situation, notarial services are more important than ever (consider the growth of ID theft, mortgage fraud, and other crimes) in protecting the public from fraud and safeguarding transactions.

A value-driven culture -- you'll find a strongly supportive leadership team and a culture that is progressive and open to transformation. You also will find some old-fashioned values, like a belief in work-life balance, and an unwavering commitment to the moral and ethical integrity that is fundamental to the Notary Public profession.

Excellent compensation -- in addition to a competitive salary and bonus incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) and other generous retirement plans; 12 paid holidays; and generous paid time off.

More About Your Role

If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.

Reporting to the CEO, you will provide leadership to a team that includes two Department Managers, five Marketing Specialists, an Internet Manager, a Marketing Analyst and four other team members in creative and production roles. Quick question for you - click here

Marketing and Member Services is the primary driver of direct marketing activities that promote membership, education, and products and services essential to the Notary profession, and we operate across the US through direct mail, online marketing and telemarketing. We also support NNA's Employer Services Group, currently serving leading organizations in banking and financial services, insurance, legal services, government, health care, and other industries.

You will manage all aspects of the Marketing and Membership Services Group including research, planning, budgeting, implementation and analysis. This will involve ensuring that marketing activities support the business and strategic objectives defined by Executive Management and meet financial goals of the Association. With focus on results, you will lead the Group toward revenue growth and improved membership value.

One of your key objectives as you come on board will be to assess all aspects of Marketing and Member Services with an eye to organizing the group to support focus on high-potential activities, flawless execution and effective communication. We're not talking about reinventing the wheel, but rather using your common sense and analytical abilities to see what's working well and what can be done better.

Another area of concentration will be bringing a new level of proactive focus to grow our online presence and new media marketing efforts.

When you join our team, you will participate in a structured education program that introduces you to the Notary profession and provides you the essential knowledge and understanding of what it is to be a Notary and how the NNA serves the nearly 5 million US Notaries Public.

Keys to Success

Our unique culture is both entrepreneurial and collaborative; while we encourage all to have strong views and be ready to articulate them, you won't find oversized egos at NNA. In addition, in order to be an outstanding Director of Marketing and Member Services, you will:

• Possess above average communication skills and strong emotional intelligence, providing clear direction and expectations within Marketing and Member Services as well as with other stakeholders.
• Bring a strong business sense; while you'll have plenty of opportunities to be creative, this role includes a strong focus on driving the numbers and understanding the ROI.
• Strike the right balance between traditional direct marketing and new media strategies; we think of ourselves as a direct marketing organization that is interested in growing our web efforts.
• Present cases, not just ideas; for example, instead of saying, "I've got an idea," you'll say, "I've got an idea and this is how it will work."

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Established in 1957, the National Notary Association is the leading authority on the American Notary office and is dedicated to educating, serving, and advocating for the nation's Notaries. With hundreds of thousands of members, the NNA imparts comprehensive notarial knowledge and understanding, and bolsters consumer protection by promoting best practices. Never before has the role of the American Notary Public been so important in all aspects of society.

A dynamic, rapidly growing, respected, and influential organization, we work closely with diverse industries and government to implement sound consumer-protection and antifraud programs; we are the leader and authority on electronic notarization of e-documents, an emerging business with tremendous growth potential for the NNA and our members.