Opportunity Snapshot

This role offers you the opportunity to grow your online marketing skills and experience in an organization that is proactively expanding its web presence. Online marketing is an important area of focus and you will be in on the "ground floor" of this initiative; this also is an excellent entry point into our marketing organization. You will manage a variety of online activities, including pay per click (PPC), email campaigns, A/B testing and more, and recommend appropriate adjustments.

To be a good fit for this opportunity you will have at least three years of experience managing PPC programs, including setting up the logistics, monitoring performance, pulling reports and executing adjustments. Quick question for you - click here You also will need solid analytical skills and good working knowledge of Google Analytics and other online reporting tools. We're looking for a self-motivated professional who understands the spend and response game around online marketing, and who shows the initiative to leverage that understanding to improve campaign effectiveness and increase online sales. You also will need a collaborative approach and a demonstrated ability to thrive in a team setting.

The NNA is the nationally and internationally recognized professional association for America's Notaries Public, and the authority and thought leader for the profession. We are a stable, progressive organization with over 50 years of success supporting Notaries with an entrepreneurial and forward-thinking approach. We have flourished for over 50 years because we are committed to staying ahead of the curve. Here you'll find a strong, supportive leadership team and a values-based culture that is both progressive and open to transformation. You'll also find some traditional ethics such as a belief in work-life balance.

What Else You'll Bring to the Table

In addition to the qualifications detailed above, you'll need:

• A bachelor's degree.
• Experience with search engine marketing (SEM) and search engine optimization (SEO).Quick question for you - click here
• Solid knowledge of and experience with email marketing.
• Experience with A/B testing.
• Hands-on familiarity with HTML.
• Strong time management skills and the ability to manage multiple projects and competing priorities.
• The ability to handle complex projects under tight deadlines.
• A team player approach, solid interpersonal skills and the ability to interact effectively with multiple departments.
• Strong written and verbal communication skills.
• Exceptional attention to detail.
• Outstanding analytical skills.
• A creative approach to accomplishing goals and solving problems.

What's in It for You

Intriguing, complex campaigns -- you will manage multi-layer campaigns that stretch across multiple product lines and typically include diverse tactics around national and state level targeting, broad and exact matching and more. In this position you'll make it possible for us to create even more intricate campaign strategies and tactics.

Career development -- marketing is a critical function within the NNA; in order to fulfill our mission -- to educate and serve Notaries -- we depend on revenues derived from a variety of programs, and marketing drives those revenues. Our online marketing efforts will only increase moving forward, and the expertise you bring and acquire in this role will position you well to grow with us.

A value-driven culture -- you'll find a strongly supportive leadership team and a progressive culture that embraces positive change. You also will find some old-fashioned values, like a belief in work-life balance, and an unwavering commitment to the moral and ethical integrity that is fundamental to the Notary Public profession.

The nation's leader -- none of our competitors even come close to NNA's size, scope, and influence. We offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, emerging technologies, and more.

Excellent compensation -- in addition to a competitive wage and bonus incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) plan; generous profit sharing; 12 paid holidays; and generous paid time off.

More About Your Role

If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.

You will report to the Direct Marketing Manager and work closely with other Program Managers with diverse strategies for marketing membership, educational services, professional supplies and business services. You also will interact with the marketing production/creative staff as well as IT.

You'll take point on managing a growing number of PPC, SEM and email marketing campaigns, working through established accounts and processes. Your specific activities will include:

• Setting up new campaigns, managing relationships with ESP and PPC vendors, and coordinating with our IT team to ensure all the pieces are in place. Quick question for you - click here
  
• Monitoring campaign performance, generating reports, raising flags and making and implementing recommendations for campaign improvements as appropriate.
• Executing any changes requested by campaign owners, directly or through vendors, and following up to ensure changes were effected.
• Coordinating among internal and external resources to resolve technical problems.
• Carrying out A/B and other testing.
• Conducting search engine optimization.
• Providing research support and other input as campaigns are developed.

When you join our team, you will participate in a structured education program that introduces you to the Notary profession and provides you the essential knowledge and understanding of what it is to be a Notary and how the NNA serves the nearly 5 million US Notaries Public.

Keys to Success

In order to be an outstanding Online Program Manager you will bring a collaborative and customer-service oriented approach to supporting campaign owners. You also will bring the initiative and technical and analytical skills to increase results.

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Established in 1957, the National Notary Association (NNA) is the leading professional authority on the American Notary office and is dedicated to educating, serving and advocating for the nation's 4.8 million Notaries. The NNA imparts comprehensive knowledge and understanding, promotes a positive public perception of the Notary professional, and bolsters consumer protection by promoting best practices. The Association's accredited professional programs, services and model legislation help Notaries advance their careers and serve the American public with the highest level of professionalism and ethics.