Opportunity Snapshot

In this newly created position you will play a key role in a start-up style initiative to build new marketing finesse and impact, but you'll also enjoy the stability of a progressive organization with over 50 years of success. Consider: the National Notary Association (NNA) has some 250,000 members, but there are almost 5 million Notaries Public in the US. If you're the person we're looking for, these numbers alone have you intrigued. Your mission will be to drive our direct marketing programs to the next level with innovative ideas, best practices and an emphasis on results.

To be a good fit for this opportunity you will have a demonstrated ability to create and implement national and/or regional direct marketing programs that drive revenue. Quick question for you - click here In addition to having experience with overall accountability for outbound marketing programs, you'll need a demonstrated ability to convey your ideas clearly -- to the extent of "storyboarding" them -- to the creative and production teams. We're looking for a professional who understands which risks are worth taking and isn't afraid of taking them.

The NNA is the nationally and internationally recognized professional association for America's Notaries Public, and the authority and thought leader for the profession. Recognizing that our Marketing & Member Services department has the most significant and direct impact on revenue, we are expanding and restructuring this department's management team to ensure we can quickly translate good ideas into well-executed marketing programs.

What Else You'll Bring to the Table

In addition to the qualifications detailed above, you'll need:

• Expertise with and understanding of how to incorporate best practices and innovation into effective direct marketing programs to generate desired results on a timely basis.
• Solid familiarity with direct marketing principles, including the ability to integrate target audience/list, offer and creative into effective marketing programs that deliver desired results.
• Expertise in directing and managing outbound telemarketing programs, including writing scripts.
• Expertise in developing compelling marketing copy and providing creative direction to accomplish stated results. Quick question for you - click here
• Analytical and logical aptitude and strong critical thinking skills.
• The ability to develop cost/benefit analyses and evaluate activities in terms of return on marketing spend.
• Proficiency with Microsoft Office applications and familiarity with marketing applications (design and customer database/management).
• The ability to interact with diverse groups, both technical and non-technical, including IT, Marketing Program Managers, Creative Team, Communications, Customer Service, Program Developers.
• A bachelor's degree.

What's in It for You

Growth where it counts -- while others may be cutting back, we're expanding this team to handle the importance, complexity and volume of activities necessary to take advantage of a variety of market opportunities and achieve aggressive revenue targets. In this environment you will showcase your creativity as well as your ability to deliver results.

The resources you need -- our intellectual property is extensive, including not only information of great value to Notaries, but also a goldmine of market and member data covering the who, what, when, where, and why of the programs you'll develop and execute.

A value-driven culture -- you'll find a strongly supportive leadership team and a culture that is progressive and open to transformation; in fact, change is a constant in our environment. You also will find some old-fashioned values, like a belief in work-life balance, and an unwavering commitment to the moral and ethical integrity that is fundamental to the Notary Public profession.

The nation's leader -- we offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, and more. We also have important products that manage risk for a notary's employer.

Excellent compensation -- in addition to a competitive salary and performance based incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) and profit sharing plan; 12 paid holidays; and generous paid time off.

More About Your Role

If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.

Reporting to the Director of Marketing & Member Services, you will oversee five skilled Program Managers focusing on high priority states and/or product lines, in addition to a Marketing Assistant who will support the entire team. You will be part of a collaborative group environment, working closely with our interactive, creative and production teams. You'll be a peer to the existing Group Manager and a new Interactive Marketing Manager.

You will assume responsibility for the marketing budgets and resources (internal staffing and outside vendors) associated with direct mail and outbound telemarketing activities, among other "traditional" marketing programs. Your top priority will be to have an immediate impact on growing revenues by implementing results-driven traditional marketing programs, including direct mail and outbound telemarketing. You also will identify any resource gaps and make recommendations for additional internal or external resources.

Your initial objectives will include:

• Assuming oversight of existing projects and marketing activities to grow revenue and gain larger market share in the NNA's top priority states. A key goal here will be reducing time from idea to execution.
• Proposing a plan for developing new revenue opportunities.

Each of our employees goes through a structured education program that provides the essential knowledge of the Notary Public profession and develops important understanding of how the NNA serves the nearly 5 million Notaries.

Keys to Success

As you can see, there will be a lot going on simultaneously across Marketing & Member Services, and a number of new people getting up to speed. You'll need to bring a strong sense of collaboration not only to share resources but also to identify opportunities to create synergies across multiple programs and functional areas. Quick question for you - click here In addition, in order to be an outstanding Direct Marketing Manager, you will:

• Remain flexible as we continue to refine the structure of Marketing & Member Services moving forward -- the focus is on results, not org charts.
• Keep it simple; our business is not complex, so success comes from being smart and creative about achieving simple goals.
• Be willing to "roll up your sleeves" to get the job done with the resources on hand.
• Operate with an appropriate sense of urgency -- the first quarter of each year is typically a strong one for us, and it is right around the corner.
• Pay close attention to the data but also employ common sense.

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Established in 1957, the National Notary Association is the leading authority on the American Notary office and is dedicated to educating, serving, and advocating for the nation's Notaries. With hundreds of thousands of members, the NNA imparts comprehensive notarial knowledge and understanding, and bolsters consumer protection by promoting best practices. Never before has the role of the American Notary Public been so important in all aspects of society.

A dynamic, rapidly growing, respected, and influential organization, we work closely with diverse industries and government to implement sound consumer-protection and antifraud programs; we are the leader and authority on electronic notarization of e-documents, an emerging business with tremendous growth potential for the NNA and our members.