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Opportunity Snapshot

This newly created position offers you the "best of both worlds": you will play a key role in a start-up style initiative to build new marketing finesse and impact, but you'll also enjoy the stability of a progressive organization with over 50 years of success. Your mission will be to drive our interactive marketing programs to the next level with innovative ideas, best practices and an emphasis on results. Consider: the National Notary Association (NNA) has some 250,000 members, but there are almost 5 million Notaries Public in the US. If you're the person we're looking for, these numbers alone have you intrigued.

To be a good fit for this opportunity you will have a demonstrated ability to create and implement interactive marketing programs that drive revenue. In addition to having experience with overall accountability for interactive marketing programs, you'll need the technical savvy (including hands-on experience with relevant technologies such as Java and Flash) to understand the technology landscape and translate opportunity into results. Quick question for you - click here You also will need a demonstrated ability to monitor real-time program performance and make adjustments accordingly.

The NNA is the nationally and internationally recognized professional association for America's Notaries Public, and the authority and thought leader for the profession. Recognizing that our Marketing & Member Services department has the most significant and direct impact on revenue, we are expanding and restructuring this department's management team to ensure we can quickly translate good ideas into well-executed marketing programs.

What Else You'll Bring to the Table

In addition to the qualifications detailed above, you'll need:

• Expertise with and understanding of how to incorporate best practices and innovation into effective interactive marketing programs to meet and exceed revenue targets. Quick question for you - click here
  
  

  Creating/implementing interactive marketing programs that drive revenue

  Within the last 5 years, what role did Creating/implementing interactive marketing programs that drive revenue play in your job: Major component of my job all or most of the timeMajor component of my job occasionallyModerate component of my job all or most of the timeModerate component of my job occasionallyMinor component of my job all or most of the timeMinor component of my job occasionallyFormerly a major component of my jobFormerly a minor component of my jobFamiliarity, but never a component of my jobNo real familiarity Comment:

  (Your answer will automatically be saved when you submit your information on the right)
   
• A solid understanding of direct marketing principles and the ability to integrate target audience/list, offer and creative into effective interactive marketing programs that deliver desired results.
• Expertise with and the ability to provide guidance on Web design and functionality, content management, Search Engine Optimization, email marketing, affiliate marketing, etc.
• Expertise in writing copy and providing creative direction to accomplish stated results.
• Analytical and logical aptitude and strong critical thinking skills.
• The ability to develop cost/benefit analyses and evaluate activities in terms of return on marketing spend.
• Proficiency with Microsoft Office applications and familiarity with interactive marketing applications.
• The ability to interact with diverse groups, both technical and non-technical, including IT, Marketing Program Managers, Creative Team, Communications, Customer Service, Program Developers.
• A bachelor's degree.

What's in It for You

Growth where it counts -- while others may be cutting back, we're expanding this team to handle the importance, complexity and volume of activities necessary to take advantage of a variety of market opportunities and achieve aggressive revenue targets. In this environment you will showcase your creativity as well as your ability to deliver results.

The resources you need -- our intellectual property is extensive, including not only information of great value to Notaries, but also a goldmine of market and member data covering the who, what, when, where, and why of the programs you'll develop and execute.

A value-driven culture -- you'll find a strongly supportive leadership team and a culture that is progressive and open to transformation; in fact, change is a constant in our environment. You also will find some old-fashioned values, like a belief in work-life balance, and an unwavering commitment to the moral and ethical integrity that is fundamental to the Notary Public profession.

The nation's leader -- we offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, and more. We also have important products that manage risk for a notary's employer.

Excellent compensation -- in addition to a competitive salary and performance based incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) and profit sharing plan; 12 paid holidays; and generous paid time off.

More About Your Role

If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.

Reporting to the Director of Marketing & Member Services, you will oversee a very skilled Online Program Manager as well as an Interactive Specialist who will provide administrative and functional support. You will be immersed in a collaborative environment, closely interacting with our creative, production and traffic teams. You'll be a peer to the existing Group Manager and a new Direct Marketing Manager.  Marketing & Member Services also includes five Program Managers with specific areas of concentration related to state/regional goals and product lines who will rely on your leadership to ensure that their programs fully leverage online and interactive tools.

Your top priority will be to have an immediate impact by analyzing the current online programs and channel, and making recommendations for immediate improvements directed to growing revenues. You also will identify any resource gaps and make recommendations for additional internal or external resources. For example, we currently have limited in-house design expertise for online programs, so you will help determine the best way to fill that gap. Ultimately you will be responsible for revenue resulting from interactive marketing programs, including e-commerce revenue.

Your initial objectives will include:

• Assuming oversight of existing online projects and marketing activities to grow revenue and gain larger market share in the NNA's top priority states. A key goal here will be reducing time from idea to execution, which includes improved communication with and direction to our IT partners.
• Proposing a plan for increasing sales of supplies, education and insurance through the web.
• Guiding the process of improving landing pages and purchase funnels as well as other key drivers of click-through and conversion.

Each of our employees goes through a structured education program that provides the essential knowledge of the Notary Public profession and develops important understanding of how the NNA serves the nearly 5 million Notaries.

Keys to Success

As you can see, there will be a lot going on simultaneously across Marketing & Member Services, and a number of new people getting up to speed. You'll need to bring a strong sense of collaboration not only to share resources but also to identify opportunities to create synergies across multiple programs and functional areas. Quick question for you - click here In addition, in order to be an outstanding Interactive Marketing Manager, you will:

• Take a proactive approach to helping us fully leverage all that the online landscape offers, allowing the NNA to capitalize on opportunities presented by the latest technology.
• Remain flexible as we continue to refine the structure of Marketing & Member Services moving forward -- the focus is on results, not org charts.
• Keep it simple; our business is not complex, so success comes from being smart and creative about achieving simple goals.
• Leverage your tech savvy and be willing to "roll up your sleeves" to get the job done with the resources on hand.
• Operate with an appropriate sense of urgency -- the first quarter of each year is typically a strong one for us, and it is right around the corner.
• Pay close attention to the data but also employ common sense.

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Established in 1957, the National Notary Association is the leading authority on the American Notary office and is dedicated to educating, serving, and advocating for the nation's Notaries. With hundreds of thousands of members, the NNA imparts comprehensive notarial knowledge and understanding, and bolsters consumer protection by promoting best practices. Never before has the role of the American Notary Public been so important in all aspects of society.

A dynamic, rapidly growing, respected, and influential organization, we work closely with diverse industries and government to implement sound consumer-protection and antifraud programs; we are the leader and authority on electronic notarization of e-documents, an emerging business with tremendous growth potential for the NNA and our members.

We are an equal opportunity employer. EOE M/F/D/V

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