Position Description: National Notary Association, Marketing Program Manager

The following description is quite detailed. Our intention is to provide insight into the opportunity so that you can make a well-informed choice.

Opportunity Snapshot

This position offers you the opportunity to showcase both your creativity and your project management skills as you take on a marketing professional's dream challenge: we have several hundred thousand customers (including 250,000 members) in the Notary profession, but there are almost 5 million Notaries Public in the US, with strong concentrations in a handful of key states. Your mission will be to bring a new level of strategic planning and execution to our direct marketing efforts, showcasing your innovation across all our offerings. While other organizations are cutting back, the National Notary Association (NNA) is growing, including a strategic initiative to expand our marketing team.

To be a good fit for this opportunity you will have broad experience in direct marketing, ideally with the retention and acquisition of customers, and a track record of delivering measurable results. Quick question for you - click here

You also will need a demonstrated ability to drive marketing projects of diverse size and scope through the concept, proposal, project, and implementation phases, as well as knowledge of direct marketing across multiple channels, including the Internet. We're looking for an entrepreneurial professional with an analytical orientation, an ability to focus on growth and opportunity, and an energetic approach to managing multiple projects involving a high volume of outbound pieces.

The NNA is the nationally and internationally recognized professional association for America's Notaries Public, and the authority and thought leader for the profession. You'll join a stable, progressive organization that has over 50 years of success supporting Notaries with an entrepreneurial and forward-thinking approach.

What Else You'll Bring to the Table

In addition to the qualifications detailed above, you'll need:

A bachelor's degree in Marketing, Business or related field.

Experience monitoring the correlation between action and results, and leveraging that information to make improvements mid-project. Quick question for you - click here

Excellent problem solving, analytical, and critical thinking skills.
Proven success combining creative thinking skills with the ability to implement programs on time, on budget, and in support of strategic goals and objectives.
The ability to develop and manage budgets and provide management reporting.
Strong oral, written, and interpersonal communication skills to effectively interact and communicate with staff and management.
The ability to articulate a compelling business case in support of proposed programs and initiatives, and to direct and influence others to achieve timely results.
Strong writing skills, including the ability to draft effective marketing and advertising copy that clearly articulates the value proposition and call to action; experience doing your own copywriting is a plus.
Self-motivation and the ability to organize, prioritize, and handle multiple projects in a fast-paced, deadline-oriented, hands-on environment.
A can-do attitude and an orientation to detail and results.
Proficient knowledge of Microsoft Office products.

What's in It for You

Broad impact -- while our direct marketing efforts are effective, we believe a savvy and creative individual can drive results to the next level in all areas to which we market: Insurance and Supplies, Membership, State Programs, and Education. You'll lead programs targeting both individual professionals, company representatives, and business-to-business interests.

The nation's leader -- none of our competitors even come close to NNA's size, scope, and influence. We offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, emerging technologies, and more.

Stability through evolution -- we've flourished over 50 years because we are committed to staying ahead of the curve. You'll find a strongly supportive leadership team and a culture that is progressive and open to transformation. You also will find some old-fashioned values, like a belief in work-life balance.

Excellent compensation -- in addition to a competitive salary and bonus incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) plan; generous profit sharing; a defined benefit plan; 12 paid holidays; and generous paid time off.

More About Your Role

If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.

Reporting to the Direct Marketing Manager, you will join a team that also includes the Director of Marketing and Member Services, the Group Marketing Manager and Interactive Marketing Manger, five Program Managers (including this position), two support Specialists, a Creative Services team of two, and three in Production. This group is the primary driver of direct marketing activities that promote membership, education, and products and services essential to the Notary profession, and we operate across the US through direct mail, online marketing and telemarketing. We also support NNA's Corporate Services Group, currently serving nearly 1,200 corporate members including leading organizations in banking and financial services, insurance, legal services, government, health care, and other industries.

We take a project-based approach to direct marketing and any of the Program Managers may respond to an identified opportunity. For example, you may bring your talents to bear on developing integrated programs to articulate the value and benefits of NNA membership, and to deliver on that value. We'll look to you both to build on existing strengths and to bring fresh and innovative ideas to all your projects.

In general, ideas for programs and projects may come from anyone on the team, and often they are market-driven, such as in response to changes in laws impacting Notaries. Once we have an idea, you'll do a little research and analysis, and develop a concept along with a business case justification. The pivotal element, of course, will be the call to action: what is it that will motivate a given audience to respond? Quick question for you - click here

Once approved, you'll coordinate among the necessary internal resources to implement the idea. You can expect to be working on multiple projects and varying size and scope at any given time. It might be an email blast to 15,000 targeted recipients, taking less than two weeks from idea to implementation and involving only yourself and an IT professional. At the other end of the spectrum, you might lead a complex team effort in anticipation of an event months in the future, involving writers, graphic designers, the production team, and IT. Your main objectives will include:

Developing, communicating, and delivering NNA products, services, and benefits to target audiences in order to grow our revenue streams profitably.
Increasing NNA's market share.
Keeping abreast of the emerging needs of Notaries to ensure that NNA's mission and offerings "come to life" for them.
Leveraging NNA resources and expertise to uncover marketing opportunities.

Each of our employees goes through a structured education program that provides the essential knowledge of the Notary Public profession and develops important understanding of how the NNA serves the nearly 5 million Notaries.

Keys to Success

As you can see, this is a role with broad-ranging responsibilities, so you'll need strong organizational skills, including the ability to manage priorities. Our most successful Program Managers combine their creativity with a results orientation, focusing not just on the activity, but also on the bottom line results driven by that activity. We'll also look to you to remain flexible as we continue to grow and evolve our marketing team. You also will need to bring a strong desire to keep abreast of the latest best practices in direct marketing and applying your knowledge at NNA.

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Established in 1957, the National Notary Association is the leading authority on the American Notary office and is dedicated to educating, serving, and advocating for the nation's Notaries. With hundreds of thousands of members, the NNA imparts comprehensive notarial knowledge and understanding, and bolsters consumer protection by promoting best practices. Never before has the role of the American Notary Public been so important in all aspects of society.

A dynamic, rapidly growing, respected, and influential organization, we work closely with diverse industries and government to implement sound consumer-protection and antifraud programs; we are the leader and authority on electronic notarization of e-documents, an emerging business with tremendous growth potential for the NNA and our members.

We are an equal opportunity employer. EOE M/F/D/V