The Requirements
This is not a role for a Developer who is interested in marketing; we're looking for a professional with a solid understanding of direct marketing principles and a demonstrated ability to apply that understanding to Internet channels. In addition, in order to be a good fit for this opportunity you will have:- A bachelor's degree in Marketing, Business, Technology or other related discipline.
- At least four years of marketing experience using an enterprise Web content management system (CMS) to drive strategy and execution, develop content, manage workflows, etc.
- A track record of delivering measurable results in Web marketing, including increasing traffic, conversion rates, revenue per visitor, etc.
- Solid experience in developing, testing and managing Web sites.
- Expertise with and the ability to provide guidance on Web design and functionality, content management, search engine optimization, email marketing, etc.
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Experience and expertise in project planning and management, including communicating with stakeholders and tracking progress. Quick question for you - click here
- Solid business acumen.
- Strong analytical skills and the ability to assess customer interactions and internal operations, and then propose innovative solutions to problems.
- Proficiency in the use of Microsoft Office suite (Word, Excel, PowerPoint, Outlook) and databases, and the ability to use a large number of functions.
- A high degree of comfort with technology, including a basic ability to troubleshoot technology and provide technical guidance to others.
- Strong leadership and management skills, including the ability to influence and motivate others.
- The ability to work independently and build effective and professional interpersonal relationships inside and outside of the NNA.
- Effective written and verbal communication skills.
- An MBA.
- Experience across multiple direct marketing channels.
- Experience driving both B2C and B2B conversions.
- Experience implement a Web CMS.
- Experience helping an organization transform its Web marketing efforts.
The Role
You will report to the Director of Marketing and help build our team to support Web marketing and social media. You'll provide guidance to the Web Development team, which currently resides in Creative Services, and interact extensively with the teams that develop our marketing campaigns as well as IT and other departments.At a high level your mission will be to develop, recommend, and implement strategies, policies, and procedures to manage the content and functionality of the NNA's different Web properties to deliver membership value, engage members and generate sales. This will involve leveraging our CMS to optimize the use of content related to products, services and membership. You'll invest about half your time in strategy, planning and prioritization, and the other half in hands-on efforts such as creating reports, documenting requirements and so forth.
We are preparing to implement a new CMS by Bridgeline Digital, and you will lead that effort, ensuring it's rolled out according to agreed specifications and time-lines. Quick question for you - click here
You'll ensure business stakeholders meet deadlines and provide appropriate information. Moving forward you will act as the business owner for the CMS and ensure not only that it is used appropriately, but also that we are getting the most out of it. In addition, you'll establish CMS policies and procedures, and identify, track, and support the rollout of CMS enhancements and development. Your specific activities will include:
- Developing (in conjunction with key stakeholders), testing, and rolling out new Web site functionality, designs, and flows.
- Identifying Web enhancements based on industry best practices and driving innovative use of online channels.
- Documenting, prioritizing, and tracking Web enhancements and bug fixes.
- Meeting frequently with key managers to brief them on strategies and plans for the Association's Web products and to share outcomes of Web-related efforts.
- Consulting with stakeholders and managers to analyze their needs and propose ways to use the Web to meet their needs.
- Organizing the content of the Web products to ensure it is audience friendly and that the Website is easy to use.
- Establishing, monitoring, and analyzing performance measures, and communicating performance metrics to key stakeholders.
- Analyzing use of the Website and using that analysis to improve the design/layout.
- Working with the stakeholders and IT to address and resolve technical issues and discuss new directions and technology.
- Providing input on social media efforts, particularly as they relate to engagement.
Why the NNA
High visibility -- you'll interact with people throughout the NNA, particularly Marketing but also Creative Services, Customer Service, IT and others, so you'll make a name for yourself. In addition, you will present to senior leaders periodically, and they have a keen interest in both the Web marketing efforts and the new CMS as a tool to grow revenue and increase member engagement.
An environment ripe for impact -- we are implementing positive change across our entire organization, laying the groundwork for significant growth, and a strong performer can really make a difference. You'll find a supportive leadership team and a culture that is progressive and open to transformation. The NNA has the talent, tools and infrastructure, and stands head and shoulders above the rest to serve the growing Notary profession.
The nation's leader -- none of our competitors even come close to NNA's size, scope and influence. We offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, emerging technologies, and more.
Excellent compensation -- in addition to a competitive base salary we offer a generous incentive program. We also provide a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) profit sharing plan; and generous paid time off.
Pictured: the NNA offers a variety of products (like this new notary package), services (such as accredited education programs) and content to draw Notaries to our site. You'll showcase your creativity in developing and implementing new ways to convert those visits.
