The Requirements
To be a good fit for the Content Manager opportunity you should have:- A bachelor's or master's Degree in Marketing, Journalism, Communications, Business Administration, or a relevant field of work, or an equivalent combination of education and work-related experience.
- Six to ten years of progressive and related experience in managing writers, editors and content developers in an editorial environment. The ideal candidate also will have:
- Experience developing and implementing effective content distribution strategies across multiple channels.
- Strong working knowledge of SEO, SEM and content marketing, along with the ability to generate and interpret analytics reports measuring content performance.
- The ability to shape content, video assets, graphics and other content types into valuable assets for our digital marketing strategies.
- A demonstrated ability to develop editorial content strategies and interactive marketing campaigns.
- Experience managing editorial and creative teams, and coordinating with other departments and stakeholders.
- Experience with multi-channel content planning, including print, web, mobile, social, email, and video.
- An understanding of content management systems (CMS), content operations and how to plan for CMS use of content assets.
- Working knowledge of top social media platforms (Facebook, LinkedIn, Twitter, YouTube) for both personal and strategic business use, as well as SEO. Quick question for you - click here
- A proven creative ability in a body of work showing strategic thought, audience understanding and contextual awareness.
- Exceptional leadership skills and a proven ability to manage and mentor other content and creative professionals.
- The ability to drive positive and lasting change.
- Superior problem-solving skills.
The Role
You will report to the Director Communications and provide leadership in a program that includes three departments. You'll oversee Editorial, including two writers, directly; this team is responsible for all print and online publications. Quick question for you - click here In addition you'll work closely with the Social Media team, charged with building interactive communities, and the Public Affairs team, which handles internal and external publicity and public relations. We have built this team over the past few years and our individual programs are strong. Your mission will be to tie the programs and disciplines together and drive cohesive communications programs. This will include shaping the print and online editorial strategies for all content types, all brands, and channels. You'll guide and mentor writers, editors and proofreaders to ensure the quality of all of the NNA's print and digital content.The NNA is a content-rich organization, and its success relies upon continuous development and distribution of quality, engaging content that keeps our national community abuzz. Your three main objectives will include:
- Creating, developing and executing editorial calendars for our print magazine and for our online content channels; this includes our online newsletter, the Notary Bulletin, as well as an encyclopedic content marketing stream of how-to information and FAQs.
- Developing and implementing strategies for content development, integration, distribution, and post-launch optimization, maximizing content across multiple channels.
- Ensuring effective SEO and SEM campaigns to maximize impact, engagement and ROI from our integrated content strategies.
- Lead the Editorial team to create content strategies across all channels and brands; and provide coaching, development, and mentoring.
- Develop and manage the organizations editorial/content calendar and print production schedule.
- Assign and oversee the work of key editorial staff members to produce high-quality communications content that is relevant and valuable to the NNA's various audience segments.
- Recruit, assign and manage the work of outside contributors, including freelance writers and members.
- Interact with executives, directors and key department managers to develop content plans in support of NNA initiatives.
- Develop and implement strategies for maximizing the effectiveness of our content across a variety of distribution channels.
- Integrate content activities within marketing, social media and PR campaigns.
- Prepare budgets; identify and recommend efficiency and cost-saving improvements.
- Conceptualize compelling content that works with visual design elements to drive engagement.
- Develop standards, systems and best practices for content creation, distribution, maintenance, retrieval, and repurposing; develop and manage content library and content governance process.
- Create strong, consultative relationships with NNA members, community members, peers, key stakeholders and consultants.
Why the NNA
Impact in new role, new approach -- You will lead the initiative to create synergy among and across channels, ensuring we make the most out of every bit of content. Within the Communications program and across the NNA you will find a culture that values collaboration and idea sharing.Professional development -- Even if you come in with a broad background, chances are you'll expand your skills and experience in communications strategies and tactics, particularly as the world continues to change. In addition to the your areas of focus, you'll be involved with multimedia, event planning and execution, speech writing, product promotion and more. We'll look to you to bring the leadership skills to step in when the Director is unavailable and perhaps even move into that role down the road.
Writing with a mission -- Throughout the NNA you will find a passionate commitment to supporting our members and the Notary profession. This profession deters fraud (including identity theft) and helps ensure the integrity of a variety of transactions, from property sales to assignments of power of attorney. The work you do will help promote knowledge and build community.
High impact -- While our footprint is national, we are still small enough as an organization that your contributions will make a difference and be noticed. Think "big fish in a small (but nationwide) pond."
Positive, dynamic environment -- We are implementing change across our entire organization, laying the groundwork for significant growth. You'll find a supportive leadership team and a culture that is progressive and open to transformation. You also will find some old-fashioned values, like an unwavering commitment to the moral and ethical integrity that is fundamental to the Notary Public profession.
The nation's leader -- We offer services and products for every stage of a Notary's career, from obtaining an original commission to ongoing education, professional supplies, bonds and insurance, emerging technologies, and more. We are also a trusted adviser to many state officials in the development and implementation of notary regulations.
Excellent compensation -- In addition to a competitive salary and bonus incentive program, we offer a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) plan; generous profit sharing; paid holidays; and ample paid time off.
Pictured: The NNA leverages content from affiliated organizations such as the Signing Professionals Workgroup (SPW), a group supporting Notaries who specialize in signing services connected mortgage closings and other property transactions.
Keys to Success
To excel in this role you will have superior writing and editing skills, excellent attention to detail, and experience with brand guardianship, managing design and print production. We'll also look to you to be diplomatic and constructive, and have a persuasive manner when dealing with colleagues, influencers, stakeholders and third party service providers.You should be adept at achieving goals independently, including marshaling resources leveraging both direct authority and influencing skills. At the same time, you will need to promote teamwork and an open exchange of knowledge and ideas. You also should be willing to "stick your neck out" to promote ideas that will help us be more successful. You should not only be effective at managing multiple projects and handling multiple activities, you will truly enjoy it. You and your team often will be called upon to produce high quality content within tight time frames.
About the NNA
Established in 1957, the National Notary Association is the leading authority on the American Notary office and is dedicated to educating, serving, and advocating for the nation's Notaries. With hundreds of thousands of members, the NNA imparts comprehensive notarial knowledge and understanding, and bolsters consumer protection by promoting best practices. Never before has the role of the American Notary Public been so important in all aspects of society.A dynamic, rapidly growing, respected, and influential organization, we work closely with diverse industries and government to implement sound consumer-protection and antifraud programs; we are the leader and authority on electronic notarization of e-documents, an emerging business with tremendous growth potential for the NNA and our members.